Can We Talk About Your WordPress Competition?
This is the 1st posting of my new video program called “Can We Talk About Your WordPress Projects?” The goal is to give you quick tips and insight into improving your project management approach to consistently get more projects completed on time, within budget, with features that meet the client’s business objectives.
Your WordPress Competition is Increasing Every Day
We all know that 1/3 of the world’s websites are built in WordPress and this incredible growth will most likely continue. That means your competition is growing at the same rate. No longer are you just competing with other local WordPress providers. You’re competing with WordPress providers from all over the world.
What is Your Unique Value Proposition?
What is the one thing that sets you apart from your competition and makes you the best choice for the job? Is it your development skill, your design talent, your add-on services?
The sad truth is, when considering your proposal, the client really isn’t concerned with any of those things. I know that’s a little hard to hear, but nonetheless, research shows potential clients are looking at price first, timeline second, and the solution? Well, it gets the least attention when a client is given a proposal to review on their own. It’s clear they primarily want to know 2 things. How much will it cost and how long will it take.
Giving the Client What They Want
Most website development projects, WordPress projects included, suffer from poorly defined requirements, scope creep, and content bottlenecks due to lack of good project planning and management. And if clients are most interested in the cost and the timeline, then might it not be a good idea to improve your skills in those areas so you can give your client a guarantee that your project will NOT suffer from the problems and issues that are likely with other less-seasoned providers?
Food for Thought
If you could learn how to control scope creep (and also ensure you get paid for everything), and keep the client’s cost down, would that improve your business?
If you could control the content bottleneck so that your project doesn’t stall (and get paid for everything if it does), would that improve your business?
If this is what the client is looking for, would this be a good Unique Value Proposition to develop?
Think about what your Unique Value Proposition is, and if it falls into the category of things the client doesn’t care about or things that everyone else is doing (and might be better at), I invite you to consider becoming a better project manager.
To Learn More: Join the WordPress Project Management Facebook Group