{"id":21835,"date":"2020-12-07T08:49:21","date_gmt":"2020-12-07T13:49:21","guid":{"rendered":"https:\/\/wproadmaps.com\/?p=21835"},"modified":"2022-08-01T15:23:21","modified_gmt":"2022-08-01T19:23:21","slug":"helping-your-client-website-identity","status":"publish","type":"post","link":"https:\/\/wproadmaps.com\/helping-your-client-website-identity\/","title":{"rendered":"Helping Your Client Find their Website Identity with Imogen Allen"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21835\" class=\"elementor elementor-21835\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d9d22d2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d9d22d2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3161905\" data-id=\"3161905\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed56fa0 elementor-widget elementor-widget-text-editor\" data-id=\"ed56fa0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If I asked you to describe what your client\u2019s agency does, would you be able to do it in a way that convinces me to buy what they\u2019re selling? (I\u2019d hope so; it\u2019s typically what they pay us for!)<\/p><p>Now, what if I asked you to do the same, but with your <em>own<\/em> agency, in three sentences or less? What if you had to ask one of your clients to do the same exercise about <em>you<\/em>?<\/p><p><strong>It\u2019s <em>imperative<\/em> that the way an agency presents itself demonstrates identity, values, and services in a clear, authentic way.<\/strong> This is the path of least resistance to <em>both<\/em> you and your clients generating more leads. Clients who can see exactly what you\u2019re about are more likely to commit to using your services. And your clients who see a rise in transparency with their <em>own<\/em> clients are likely to stick around for longer.<\/p><p>That\u2019s where <strong>Imogen Allen, founder of Umbrella Digital Media and creator of the WIF<\/strong>, comes in. Based out of the UK, Imogen and I met online, and I\u2019ve been so thankful to have her as one of my accountability partners, keeping me to my word from across the pond. The WIF is Imogen\u2019s brainchild, and it\u2019s already started making waves in the industry.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b481ce elementor-widget elementor-widget-heading\" data-id=\"0b481ce\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">But WTF is the WIF?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24fb928 elementor-widget elementor-widget-text-editor\" data-id=\"24fb928\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>WIF stands for <strong>\u201cwebsite identity framework\u201d<\/strong>. It\u2019s a process laid out by Imogen to help a client tell <em>you<\/em> what they\u2019re all about, what they\u2019re trying to do, and where their problem lies. It\u2019s not a short process, but a complete one, and <strong>it allows for everyone to transmit their online identities in a straightforward and effective way<\/strong>.<\/p><p>One of the most interesting parts of it all is that WIF doesn\u2019t attempt to start from square one. It actually helps you see, through <em>current clients\u2019 perspectives, <\/em>where the message that they\u2019re seeing works\u2014and where it\u2019s missing the point.<\/p><p><strong>Imogen is obviously able to explain her own creation in <em>much<\/em> more detail than I am,<\/strong> so you\u2019d really be missing out if you didn\u2019t watch her demonstration on the video. <strong>In the meantime, here are some of the other points I took away from our talk together.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-392e938 elementor-widget elementor-widget-video\" data-id=\"392e938\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/TacJ33jmESQ&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-690fcf7 elementor-widget elementor-widget-text-editor\" data-id=\"690fcf7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><strong>Being wildly innovative or different doesn\u2019t hold a candle to being authentically yourself.<\/strong><\/li><\/ul><p style=\"padding-left: 40px;\">It was interesting to hear Imogen voicing what I\u2019m sure has been many agency\u00a0owners\u2019 concern over the years\u2014\u201dAm I unique enough?\u201d. But she really drove\u00a0home the point that<strong> it\u2019s more important to be authentic than be unique. <\/strong><\/p><p style=\"padding-left: 40px;\">If you and the clients\u2019 sites you\u2019re working with come off as genuine, there\u2019s going to be a much higher level of impact and draw than from a site that seems performative.<\/p><p style=\"padding-left: 40px;\">It\u2019s the same idea as meeting people at a party. Would you rather have a conversation with a very genuine person, or with someone who seemed eccentric but very insincere?<\/p><ul><li><strong>You know what they say about assumptions\u2026<\/strong><\/li><\/ul><p style=\"padding-left: 40px;\">We see our own sites, we know our agency slogan, and we can list our agency\u2019s services off like a restaurant menu\u2014it\u2019s because we live and breathe our agency\u00a0every day. It leads us to assume that clients can see exactly what we know to be\u00a0true\u2014an error in thinking that can cost us a <em>lot<\/em> of leads.<\/p><p style=\"padding-left: 40px;\">That\u2019s the beauty of WIF\u2014<strong>it really pulls the main information out of your clients,\u00a0<\/strong><strong>so that you can make sure it\u2019s presentable and comprehensible for <em>their<\/em> prospective clients<\/strong>. But even if you\u2019re still holding out on using WIF, it\u2019s important to <strong>make all of the most important details as clear as day on your sites<\/strong>.<\/p><ul><li><strong>\u00a0<\/strong><strong>Remember that less is often more.<\/strong><\/li><\/ul><p style=\"padding-left: 40px;\">Imogen made the point of mentioning that sometimes too much choice and visual stimulation in a proposal has the potential to scare clients off, and I couldn\u2019t agree more.<\/p><p style=\"padding-left: 40px;\">When you\u2019re presenting a proposal, <strong>try to give your prospective client limited options and visuals\u2014more focus than flash<\/strong>. Show them who you are and what you can create in digestible quantities.<\/p><ul><li><strong>Adapt your approach to your client.<\/strong><\/li><\/ul><p style=\"padding-left: 40px;\">As we\u2019ve heard from many of our guests here on <strong>Can We Talk,<\/strong> Imogen stresses the fact that WIF in its most technical online format might be the best option for some clients, while being overwhelming for others.<\/p><p style=\"padding-left: 40px;\">If your client needs a printed-out PDF version of their questions to fill out with a pen, that\u2019s okay! It\u2019s another excellent opportunity to show that your agency is here to help <em>them<\/em> and <em>their <\/em>unique needs.<\/p><p>Imogen never ceases to amaze me, and we even saw in our chat how WIF is already helping other agency owners. <strong>Don\u2019t hesitate in seeing how WIF could help you and your clients out.<\/strong><\/p><p><span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/umbrelladigitalmedia.co.uk\/wif\/\">You can get the WIF here<\/a>.<\/strong><\/span> And use coupon code <span style=\"color: #800000;\"><strong>WPROADMAPS50<\/strong><\/span> for a <strong>$50 discount off the published price.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d2344c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5d2344c\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-363f095 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"363f095\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20cbd9a\" data-id=\"20cbd9a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b821c5 elementor-widget elementor-widget-heading\" data-id=\"3b821c5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Are ALL your projects getting done on time and within budget? If not, we got you!<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2d6144a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2d6144a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d3e3284\" data-id=\"d3e3284\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-497354c elementor-widget elementor-widget-image\" data-id=\"497354c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/wproadmaps.com\/joinus\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"167\" src=\"https:\/\/wproadmaps.com\/wp-content\/uploads\/2022\/02\/WPPMA-Logo-Main-600x167.png\" class=\"attachment-medium size-medium wp-image-20067\" alt=\"\" srcset=\"https:\/\/wproadmaps.com\/wp-content\/uploads\/2022\/02\/WPPMA-Logo-Main-600x167.png 600w, https:\/\/wproadmaps.com\/wp-content\/uploads\/2022\/02\/WPPMA-Logo-Main-1024x284.png 1024w, https:\/\/wproadmaps.com\/wp-content\/uploads\/2022\/02\/WPPMA-Logo-Main-768x213.png 768w, https:\/\/wproadmaps.com\/wp-content\/uploads\/2022\/02\/WPPMA-Logo-Main-50x14.png 50w, https:\/\/wproadmaps.com\/wp-content\/uploads\/2022\/02\/WPPMA-Logo-Main-380x106.png 380w, https:\/\/wproadmaps.com\/wp-content\/uploads\/2022\/02\/WPPMA-Logo-Main-100x28.png 100w, https:\/\/wproadmaps.com\/wp-content\/uploads\/2022\/02\/WPPMA-Logo-Main.png 1080w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0a4e00c\" data-id=\"0a4e00c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ffcc3db elementor-widget elementor-widget-text-editor\" data-id=\"ffcc3db\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/wproadmaps.com\/joinus\/\" target=\"_blank\" rel=\"noopener\" data-wplink-edit=\"true\"><span style=\"text-decoration: underline;\"><strong>Join the WP Project Manager&#8217;s Academy<\/strong><\/span><\/a> &#8211; a FREE membership program where you can learn everything you need to know to consistently get your projects completed on time, within budget, with features that meet the client&#8217;s business requirements WITHOUT sacrificing profit.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-9ea6460 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9ea6460\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a40b4fd\" data-id=\"a40b4fd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e0424e elementor-widget elementor-widget-text-editor\" data-id=\"4e0424e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>You might also want to\u00a0<a href=\"https:\/\/www.facebook.com\/groups\/WordPressPM\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><strong>Join our Facebook Group<\/strong><\/span><\/a>\u00a0 where we have weekly live trainings on all things project and productivity management as well as a Friday chat session.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8bec1ac\" data-id=\"8bec1ac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb14d41 elementor-widget elementor-widget-image\" data-id=\"cb14d41\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.facebook.com\/groups\/WordPressPM\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"534\" src=\"https:\/\/wproadmaps.com\/wp-content\/uploads\/2022\/04\/Facebook-Group-Cover-1-1024x534.png\" class=\"attachment-large size-large wp-image-21837\" alt=\"Facebook-Group-Cover image\" srcset=\"https:\/\/wproadmaps.com\/wp-content\/uploads\/2022\/04\/Facebook-Group-Cover-1-1024x534.png 1024w, https:\/\/wproadmaps.com\/wp-content\/uploads\/2022\/04\/Facebook-Group-Cover-1-600x313.png 600w, https:\/\/wproadmaps.com\/wp-content\/uploads\/2022\/04\/Facebook-Group-Cover-1-768x401.png 768w, https:\/\/wproadmaps.com\/wp-content\/uploads\/2022\/04\/Facebook-Group-Cover-1-1536x802.png 1536w, https:\/\/wproadmaps.com\/wp-content\/uploads\/2022\/04\/Facebook-Group-Cover-1-2048x1069.png 2048w, https:\/\/wproadmaps.com\/wp-content\/uploads\/2022\/04\/Facebook-Group-Cover-1-50x26.png 50w, https:\/\/wproadmaps.com\/wp-content\/uploads\/2022\/04\/Facebook-Group-Cover-1-380x198.png 380w, https:\/\/wproadmaps.com\/wp-content\/uploads\/2022\/04\/Facebook-Group-Cover-1-100x52.png 100w, https:\/\/wproadmaps.com\/wp-content\/uploads\/2022\/04\/Facebook-Group-Cover-1.png 1962w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-c09198e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c09198e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b0eeb49\" data-id=\"b0eeb49\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bca08b1 elementor-widget elementor-widget-text-editor\" data-id=\"bca08b1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Note:<\/strong> This article may contain affiliate links which allows us to continue offering our free content to you. Please show some love and use them.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>If I asked you to describe what your client\u2019s agency does, would you be able to do it in a way that convinces me to buy what they\u2019re selling? (I\u2019d hope so; it\u2019s typically what they pay us for!) Now, what if I asked you to do the same, but with your own agency, in&#8230;<\/p>\n","protected":false},"author":2,"featured_media":21844,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[53,69,70],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Helping Your Client Find their Website Identity with Imogen Allen - WP Roadmaps<\/title>\n<meta name=\"description\" content=\"The Website Identity Framework is Imogen Allen&#039;s brainchild and making waves in the industry. It\u2019s imperative that the way an agency presents itself demonstrates identity, values, and services in a clear, authentic way. This is their website identity. In this episode we learn more about this from Imogen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wproadmaps.com\/helping-your-client-website-identity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Helping Your Client Find their Website Identity with Imogen Allen - WP Roadmaps\" \/>\n<meta property=\"og:description\" content=\"The Website Identity Framework is Imogen Allen&#039;s brainchild and making waves in the industry. It\u2019s imperative that the way an agency presents itself demonstrates identity, values, and services in a clear, authentic way. This is their website identity. In this episode we learn more about this from Imogen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wproadmaps.com\/helping-your-client-website-identity\/\" \/>\n<meta property=\"og:site_name\" content=\"WP Roadmaps\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WProadmaps\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-07T13:49:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-01T19:23:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wproadmaps.com\/wp-content\/uploads\/2022\/04\/Imogen-Thumbnail-with-logo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Beth Livingston\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@wproadmaps\" \/>\n<meta name=\"twitter:site\" content=\"@wproadmaps\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Beth Livingston\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/wproadmaps.com\/helping-your-client-website-identity\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/wproadmaps.com\/helping-your-client-website-identity\/\"},\"author\":{\"name\":\"Beth Livingston\",\"@id\":\"https:\/\/wproadmaps.com\/#\/schema\/person\/1bac4124dd63c40636a1e6929ddcdb44\"},\"headline\":\"Helping Your Client Find their Website Identity with Imogen Allen\",\"datePublished\":\"2020-12-07T13:49:21+00:00\",\"dateModified\":\"2022-08-01T19:23:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/wproadmaps.com\/helping-your-client-website-identity\/\"},\"wordCount\":966,\"publisher\":{\"@id\":\"https:\/\/wproadmaps.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/wproadmaps.com\/helping-your-client-website-identity\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wproadmaps.com\/wp-content\/uploads\/2022\/04\/Imogen-Thumbnail-with-logo.png\",\"articleSection\":[\"Client Management\",\"Productivity Management\",\"Productivity Tools\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wproadmaps.com\/helping-your-client-website-identity\/\",\"url\":\"https:\/\/wproadmaps.com\/helping-your-client-website-identity\/\",\"name\":\"Helping Your Client Find their Website Identity with Imogen Allen - WP Roadmaps\",\"isPartOf\":{\"@id\":\"https:\/\/wproadmaps.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/wproadmaps.com\/helping-your-client-website-identity\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/wproadmaps.com\/helping-your-client-website-identity\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wproadmaps.com\/wp-content\/uploads\/2022\/04\/Imogen-Thumbnail-with-logo.png\",\"datePublished\":\"2020-12-07T13:49:21+00:00\",\"dateModified\":\"2022-08-01T19:23:21+00:00\",\"description\":\"The Website Identity Framework is Imogen Allen's brainchild and making waves in the industry. It\u2019s imperative that the way an agency presents itself demonstrates identity, values, and services in a clear, authentic way. This is their website identity. In this episode we learn more about this from Imogen.\",\"breadcrumb\":{\"@id\":\"https:\/\/wproadmaps.com\/helping-your-client-website-identity\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wproadmaps.com\/helping-your-client-website-identity\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wproadmaps.com\/helping-your-client-website-identity\/#primaryimage\",\"url\":\"https:\/\/wproadmaps.com\/wp-content\/uploads\/2022\/04\/Imogen-Thumbnail-with-logo.png\",\"contentUrl\":\"https:\/\/wproadmaps.com\/wp-content\/uploads\/2022\/04\/Imogen-Thumbnail-with-logo.png\",\"width\":1280,\"height\":720,\"caption\":\"Title slide for video\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wproadmaps.com\/helping-your-client-website-identity\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/wproadmaps.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Helping Your Client Find their Website Identity with Imogen Allen\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wproadmaps.com\/#website\",\"url\":\"https:\/\/wproadmaps.com\/\",\"name\":\"WP Roadmaps\",\"description\":\"Proven Project Management Skills for WordPress Agencies and Practitioners\",\"publisher\":{\"@id\":\"https:\/\/wproadmaps.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wproadmaps.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/wproadmaps.com\/#organization\",\"name\":\"The WP Project Manager's Academy\",\"url\":\"https:\/\/wproadmaps.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wproadmaps.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/wproadmaps.com\/wp-content\/uploads\/2020\/09\/wppmacademyLOGO.png\",\"contentUrl\":\"https:\/\/wproadmaps.com\/wp-content\/uploads\/2020\/09\/wppmacademyLOGO.png\",\"width\":366,\"height\":366,\"caption\":\"The WP Project Manager's Academy\"},\"image\":{\"@id\":\"https:\/\/wproadmaps.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/WProadmaps\/\",\"https:\/\/twitter.com\/wproadmaps\",\"https:\/\/www.instagram.com\/wproadmaps\/\",\"https:\/\/www.youtube.com\/channel\/UCiV3JN2z7bQn5MsiteGC7kQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/wproadmaps.com\/#\/schema\/person\/1bac4124dd63c40636a1e6929ddcdb44\",\"name\":\"Beth Livingston\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wproadmaps.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4310cfc71b756400f9e690c2a4871d9a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4310cfc71b756400f9e690c2a4871d9a?s=96&d=mm&r=g\",\"caption\":\"Beth Livingston\"},\"url\":\"https:\/\/wproadmaps.com\/author\/ibliving\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Helping Your Client Find their Website Identity with Imogen Allen - WP Roadmaps","description":"The Website Identity Framework is Imogen Allen's brainchild and making waves in the industry. It\u2019s imperative that the way an agency presents itself demonstrates identity, values, and services in a clear, authentic way. This is their website identity. In this episode we learn more about this from Imogen.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wproadmaps.com\/helping-your-client-website-identity\/","og_locale":"en_US","og_type":"article","og_title":"Helping Your Client Find their Website Identity with Imogen Allen - WP Roadmaps","og_description":"The Website Identity Framework is Imogen Allen's brainchild and making waves in the industry. It\u2019s imperative that the way an agency presents itself demonstrates identity, values, and services in a clear, authentic way. This is their website identity. In this episode we learn more about this from Imogen.","og_url":"https:\/\/wproadmaps.com\/helping-your-client-website-identity\/","og_site_name":"WP Roadmaps","article_publisher":"https:\/\/www.facebook.com\/WProadmaps\/","article_published_time":"2020-12-07T13:49:21+00:00","article_modified_time":"2022-08-01T19:23:21+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/wproadmaps.com\/wp-content\/uploads\/2022\/04\/Imogen-Thumbnail-with-logo.png","type":"image\/png"}],"author":"Beth Livingston","twitter_card":"summary_large_image","twitter_creator":"@wproadmaps","twitter_site":"@wproadmaps","twitter_misc":{"Written by":"Beth Livingston","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wproadmaps.com\/helping-your-client-website-identity\/#article","isPartOf":{"@id":"https:\/\/wproadmaps.com\/helping-your-client-website-identity\/"},"author":{"name":"Beth Livingston","@id":"https:\/\/wproadmaps.com\/#\/schema\/person\/1bac4124dd63c40636a1e6929ddcdb44"},"headline":"Helping Your Client Find their Website Identity with Imogen Allen","datePublished":"2020-12-07T13:49:21+00:00","dateModified":"2022-08-01T19:23:21+00:00","mainEntityOfPage":{"@id":"https:\/\/wproadmaps.com\/helping-your-client-website-identity\/"},"wordCount":966,"publisher":{"@id":"https:\/\/wproadmaps.com\/#organization"},"image":{"@id":"https:\/\/wproadmaps.com\/helping-your-client-website-identity\/#primaryimage"},"thumbnailUrl":"https:\/\/wproadmaps.com\/wp-content\/uploads\/2022\/04\/Imogen-Thumbnail-with-logo.png","articleSection":["Client Management","Productivity Management","Productivity Tools"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/wproadmaps.com\/helping-your-client-website-identity\/","url":"https:\/\/wproadmaps.com\/helping-your-client-website-identity\/","name":"Helping Your Client Find their Website Identity with Imogen Allen - WP Roadmaps","isPartOf":{"@id":"https:\/\/wproadmaps.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wproadmaps.com\/helping-your-client-website-identity\/#primaryimage"},"image":{"@id":"https:\/\/wproadmaps.com\/helping-your-client-website-identity\/#primaryimage"},"thumbnailUrl":"https:\/\/wproadmaps.com\/wp-content\/uploads\/2022\/04\/Imogen-Thumbnail-with-logo.png","datePublished":"2020-12-07T13:49:21+00:00","dateModified":"2022-08-01T19:23:21+00:00","description":"The Website Identity Framework is Imogen Allen's brainchild and making waves in the industry. It\u2019s imperative that the way an agency presents itself demonstrates identity, values, and services in a clear, authentic way. This is their website identity. In this episode we learn more about this from Imogen.","breadcrumb":{"@id":"https:\/\/wproadmaps.com\/helping-your-client-website-identity\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wproadmaps.com\/helping-your-client-website-identity\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wproadmaps.com\/helping-your-client-website-identity\/#primaryimage","url":"https:\/\/wproadmaps.com\/wp-content\/uploads\/2022\/04\/Imogen-Thumbnail-with-logo.png","contentUrl":"https:\/\/wproadmaps.com\/wp-content\/uploads\/2022\/04\/Imogen-Thumbnail-with-logo.png","width":1280,"height":720,"caption":"Title slide for video"},{"@type":"BreadcrumbList","@id":"https:\/\/wproadmaps.com\/helping-your-client-website-identity\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wproadmaps.com\/"},{"@type":"ListItem","position":2,"name":"Helping Your Client Find their Website Identity with Imogen Allen"}]},{"@type":"WebSite","@id":"https:\/\/wproadmaps.com\/#website","url":"https:\/\/wproadmaps.com\/","name":"WP Roadmaps","description":"Proven Project Management Skills for WordPress Agencies and Practitioners","publisher":{"@id":"https:\/\/wproadmaps.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wproadmaps.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/wproadmaps.com\/#organization","name":"The WP Project Manager's Academy","url":"https:\/\/wproadmaps.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wproadmaps.com\/#\/schema\/logo\/image\/","url":"https:\/\/wproadmaps.com\/wp-content\/uploads\/2020\/09\/wppmacademyLOGO.png","contentUrl":"https:\/\/wproadmaps.com\/wp-content\/uploads\/2020\/09\/wppmacademyLOGO.png","width":366,"height":366,"caption":"The WP Project Manager's Academy"},"image":{"@id":"https:\/\/wproadmaps.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/WProadmaps\/","https:\/\/twitter.com\/wproadmaps","https:\/\/www.instagram.com\/wproadmaps\/","https:\/\/www.youtube.com\/channel\/UCiV3JN2z7bQn5MsiteGC7kQ"]},{"@type":"Person","@id":"https:\/\/wproadmaps.com\/#\/schema\/person\/1bac4124dd63c40636a1e6929ddcdb44","name":"Beth Livingston","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wproadmaps.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4310cfc71b756400f9e690c2a4871d9a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4310cfc71b756400f9e690c2a4871d9a?s=96&d=mm&r=g","caption":"Beth Livingston"},"url":"https:\/\/wproadmaps.com\/author\/ibliving\/"}]}},"taxonomy_info":{"category":[{"value":53,"label":"Client Management"},{"value":69,"label":"Productivity Management"},{"value":70,"label":"Productivity Tools"}]},"featured_image_src_large":["https:\/\/wproadmaps.com\/wp-content\/uploads\/2022\/04\/Imogen-Thumbnail-with-logo-1024x576.png",1024,576,true],"author_info":{"display_name":"Beth Livingston","author_link":"https:\/\/wproadmaps.com\/author\/ibliving\/"},"comment_info":0,"category_info":[{"term_id":53,"name":"Client Management","slug":"client-management","term_group":0,"term_taxonomy_id":53,"taxonomy":"category","description":"","parent":0,"count":19,"filter":"raw","cat_ID":53,"category_count":19,"category_description":"","cat_name":"Client Management","category_nicename":"client-management","category_parent":0},{"term_id":69,"name":"Productivity Management","slug":"productivity-management","term_group":0,"term_taxonomy_id":69,"taxonomy":"category","description":"","parent":0,"count":12,"filter":"raw","cat_ID":69,"category_count":12,"category_description":"","cat_name":"Productivity Management","category_nicename":"productivity-management","category_parent":0},{"term_id":70,"name":"Productivity Tools","slug":"productivity-tools","term_group":0,"term_taxonomy_id":70,"taxonomy":"category","description":"","parent":0,"count":7,"filter":"raw","cat_ID":70,"category_count":7,"category_description":"","cat_name":"Productivity Tools","category_nicename":"productivity-tools","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/wproadmaps.com\/wp-json\/wp\/v2\/posts\/21835"}],"collection":[{"href":"https:\/\/wproadmaps.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wproadmaps.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wproadmaps.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wproadmaps.com\/wp-json\/wp\/v2\/comments?post=21835"}],"version-history":[{"count":5,"href":"https:\/\/wproadmaps.com\/wp-json\/wp\/v2\/posts\/21835\/revisions"}],"predecessor-version":[{"id":21932,"href":"https:\/\/wproadmaps.com\/wp-json\/wp\/v2\/posts\/21835\/revisions\/21932"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wproadmaps.com\/wp-json\/wp\/v2\/media\/21844"}],"wp:attachment":[{"href":"https:\/\/wproadmaps.com\/wp-json\/wp\/v2\/media?parent=21835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wproadmaps.com\/wp-json\/wp\/v2\/categories?post=21835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wproadmaps.com\/wp-json\/wp\/v2\/tags?post=21835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}