{"id":21854,"date":"2020-12-15T13:57:04","date_gmt":"2020-12-15T18:57:04","guid":{"rendered":"https:\/\/wproadmaps.com\/?p=21854"},"modified":"2022-08-01T15:32:55","modified_gmt":"2022-08-01T19:32:55","slug":"where-core-web-vitals-fit-in-your-seo-strategy-with-mike-gburski","status":"publish","type":"post","link":"https:\/\/wproadmaps.com\/where-core-web-vitals-fit-in-your-seo-strategy-with-mike-gburski\/","title":{"rendered":"Where Core Web Vitals Fit in Your SEO Strategy with Mike Gburski"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21854\" class=\"elementor elementor-21854\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d9d22d2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d9d22d2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3161905\" data-id=\"3161905\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed56fa0 elementor-widget elementor-widget-text-editor\" data-id=\"ed56fa0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The party never stops with our <b>Academy <\/b>students! This week we had the opportunity to hear from <strong>Michael \u201cMike\u201d Gburski, founder of JadeFire Development. <\/strong><\/p><p>Mike\u2019s a truly wonderful soul who focuses primarily on helping nonprofit organizations stand out and share what they believe in across the Web. On top of being a self-proclaimed \u201cDifference-Maker\u201d and \u201cCatalyst for Good\u201d, Mike is an absolute whiz at conquering the ins and outs of SEO\u2014and everything that goes along with it.<\/p><p>In this CWT episode, Mike got down to the nitty gritty of <strong>using Core Web Vitals to you and your clients\u2019 advantage.\u00a0<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b481ce elementor-widget elementor-widget-heading\" data-id=\"0b481ce\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why are Core Web Vitals, Vital?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24fb928 elementor-widget elementor-widget-text-editor\" data-id=\"24fb928\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Core web vitals <strong>use UX (user experience) to help determine a site\u2019s ranking on Google and other search engines. <\/strong>In layman\u2019s terms, that means that, the easier to use that your clients\u2019 site is, the more likely it is to appear higher in search results.<\/p><p><strong>You absolutely <em>need<\/em> to see Mike\u2019s examples and demonstrations of using Core Web Vitals to optimize your sites<\/strong>\u2014there\u2019s not one part of our chat in which I didn\u2019t learn something new, and there were several excellent questions from our group members that led to great discussions. <strong>In the meantime, here are some major concepts that we should consider.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-392e938 elementor-widget elementor-widget-video\" data-id=\"392e938\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/5VwvrxxPmys&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-450a7de elementor-widget elementor-widget-heading\" data-id=\"450a7de\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Things to Remember about Core Web Vitals<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-690fcf7 elementor-widget elementor-widget-text-editor\" data-id=\"690fcf7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><strong>Never underestimate the power or potency of SEO\u2014but remember that it\u2019s just part of a bigger picture.<\/strong><\/li><\/ul><p style=\"padding-left: 40px;\">Mike made a point of saying that <strong>not only is SEO\u2014search engine\u00a0<\/strong><strong>optimization\u2014crucial for the status of your clients\u2019 sites, but it\u2019s also a great\u00a0<\/strong><strong>source of recurring revenue<\/strong> as an agency owner, especially in a period of downturn.<\/p><p style=\"padding-left: 40px;\">At the same time, he stressed that it\u2019s not even close to the <em>only<\/em> thing a site needs to\u00a0climb the search result ladder.<\/p><p style=\"padding-left: 40px;\"><strong>There are hundreds of factors that determine whether a site gets seen or not, and\u00a0<\/strong><strong>it\u2019s impossible to check off every box<\/strong>. That\u2019s why Core Web Vitals can give you a leg up! Try to explore multiple factors that will give your site, and your clients\u2019 sites, an advantage.<\/p><ul><li><strong>Assess your clients\u2019 mobile site and revamp it ASAP.<\/strong><\/li><\/ul><p style=\"padding-left: 40px;\">New data is coming out every day on the amount that we access certain sites on our\u00a0mobile devices versus our desktop browsers, and the disparity is growing. That\u2019s why Core Web Vitals depend heavily on mobile data experience, which can help\u2014or really hurt\u2014your clients.<\/p><p style=\"padding-left: 40px;\">Especially if you\u2019re working with older clients or a smaller operation, there\u2019s a high probability that they\u2019ve put more effort into the desktop version of their site and left their mobile version in the dust. Check it out, assess the damage, and get it updated <em>now.<\/em><\/p><ul><li><strong>Triage the areas where you need to improve your UX.<\/strong><strong>\u00a0 \u00a0\u00a0<\/strong><\/li><\/ul><p style=\"padding-left: 40px;\">You cannot get your clients\u2019 whole site up to the standards of positive\u00a0Core Web Vitals at the same\u2014Rome wasn\u2019t built in a day! That being said, there are probably some quick fixes, and others that are more complicated. <strong>There are also certain areas of your clients\u2019 site that will have a bigger and more immediate impact, according to their vitals. <\/strong><\/p><p style=\"padding-left: 40px;\">As you begin your planning and communicate your goals with the client, <strong>make sure that you\u2019re taking a hard look at how you prioritize your site updates.<\/strong> Remember that immediately positive results can be the difference between glowing recommendations and client frustrations.<strong>\u00a0<\/strong><\/p><ul><li><strong>Don\u2019t let \u201cperfect\u201d be the enemy of \u201cgood\u201d.<\/strong><\/li><\/ul><p style=\"padding-left: 40px;\">Mike and I are far from the first ones to say this, but I think that this was one of his points that resonated with me the most. It would be <em>outstanding <\/em>to bring all of the changes that your Core Web Vitals suggested to their optimal points, but it\u2019s also really unlikely. <strong>It doesn\u2019t mean that you\u2019re making any less of a positive difference in how your clients\u2019 sites come up in search results.<\/strong><\/p><p><strong>We are so incredibly blessed to have such talented members in our group<\/strong> that can share their ideas with you\u2014it\u2019s amazing how much we can grow when we help each other grow.<\/p><p>I was really a bit blown away by what Mike shared, and I\u2019m definitely going to put those tips that he gave us to good use. I hope you found this helpful too.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d2344c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5d2344c\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-363f095 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"363f095\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20cbd9a\" data-id=\"20cbd9a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b821c5 elementor-widget elementor-widget-heading\" data-id=\"3b821c5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Are ALL your projects getting done on time and within budget? If not, we got you!<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2d6144a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2d6144a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d3e3284\" data-id=\"d3e3284\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-497354c elementor-widget elementor-widget-image\" data-id=\"497354c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/wproadmaps.com\/joinus\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"167\" src=\"https:\/\/wproadmaps.com\/wp-content\/uploads\/2022\/02\/WPPMA-Logo-Main-600x167.png\" class=\"attachment-medium size-medium wp-image-20067\" alt=\"\" srcset=\"https:\/\/wproadmaps.com\/wp-content\/uploads\/2022\/02\/WPPMA-Logo-Main-600x167.png 600w, https:\/\/wproadmaps.com\/wp-content\/uploads\/2022\/02\/WPPMA-Logo-Main-1024x284.png 1024w, https:\/\/wproadmaps.com\/wp-content\/uploads\/2022\/02\/WPPMA-Logo-Main-768x213.png 768w, https:\/\/wproadmaps.com\/wp-content\/uploads\/2022\/02\/WPPMA-Logo-Main-50x14.png 50w, https:\/\/wproadmaps.com\/wp-content\/uploads\/2022\/02\/WPPMA-Logo-Main-380x106.png 380w, https:\/\/wproadmaps.com\/wp-content\/uploads\/2022\/02\/WPPMA-Logo-Main-100x28.png 100w, https:\/\/wproadmaps.com\/wp-content\/uploads\/2022\/02\/WPPMA-Logo-Main.png 1080w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0a4e00c\" data-id=\"0a4e00c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ffcc3db elementor-widget elementor-widget-text-editor\" data-id=\"ffcc3db\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/wproadmaps.com\/joinus\/\" target=\"_blank\" rel=\"noopener\" data-wplink-edit=\"true\"><span style=\"text-decoration: underline;\"><strong>Join the WP Project Manager&#8217;s Academy<\/strong><\/span><\/a> &#8211; a FREE membership program where you can learn everything you need to know to consistently get your projects completed on time, within budget, with features that meet the client&#8217;s business requirements WITHOUT sacrificing profit.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-9ea6460 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9ea6460\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a40b4fd\" data-id=\"a40b4fd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e0424e elementor-widget elementor-widget-text-editor\" data-id=\"4e0424e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>You might also want to\u00a0<a href=\"https:\/\/www.facebook.com\/groups\/WordPressPM\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><strong>Join our Facebook Group<\/strong><\/span><\/a>\u00a0 where we have weekly live trainings on all things project and productivity management as well as a Friday chat session.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8bec1ac\" data-id=\"8bec1ac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb14d41 elementor-widget elementor-widget-image\" data-id=\"cb14d41\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.facebook.com\/groups\/WordPressPM\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"534\" src=\"https:\/\/wproadmaps.com\/wp-content\/uploads\/2022\/04\/Facebook-Group-Cover-1-1024x534.png\" class=\"attachment-large size-large wp-image-21837\" alt=\"Facebook-Group-Cover image\" srcset=\"https:\/\/wproadmaps.com\/wp-content\/uploads\/2022\/04\/Facebook-Group-Cover-1-1024x534.png 1024w, https:\/\/wproadmaps.com\/wp-content\/uploads\/2022\/04\/Facebook-Group-Cover-1-600x313.png 600w, https:\/\/wproadmaps.com\/wp-content\/uploads\/2022\/04\/Facebook-Group-Cover-1-768x401.png 768w, https:\/\/wproadmaps.com\/wp-content\/uploads\/2022\/04\/Facebook-Group-Cover-1-1536x802.png 1536w, https:\/\/wproadmaps.com\/wp-content\/uploads\/2022\/04\/Facebook-Group-Cover-1-2048x1069.png 2048w, https:\/\/wproadmaps.com\/wp-content\/uploads\/2022\/04\/Facebook-Group-Cover-1-50x26.png 50w, https:\/\/wproadmaps.com\/wp-content\/uploads\/2022\/04\/Facebook-Group-Cover-1-380x198.png 380w, https:\/\/wproadmaps.com\/wp-content\/uploads\/2022\/04\/Facebook-Group-Cover-1-100x52.png 100w, https:\/\/wproadmaps.com\/wp-content\/uploads\/2022\/04\/Facebook-Group-Cover-1.png 1962w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-c09198e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c09198e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b0eeb49\" data-id=\"b0eeb49\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bca08b1 elementor-widget elementor-widget-text-editor\" data-id=\"bca08b1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Note:<\/strong> This article may contain affiliate links which allows us to continue offering our free content to you. Please show some love and use them.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The party never stops with our Can We Talk members! This week we had the opportunity to hear from Michael \u201cMike\u201d Gburski, founder of JadeFire Development. Mike\u2019s a truly wonderful soul who focuses primarily on helping nonprofit organizations stand out and share what they believe in across the Web. On top of being a self-proclaimed&#8230;<\/p>\n","protected":false},"author":2,"featured_media":21926,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[53,69,70],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Where Core Web Vitals Fit in Your SEO Strategy with Mike Gburski - WP Roadmaps<\/title>\n<meta name=\"description\" content=\"A while back, I had the privilege of sitting down for a chat with Melanie Adcock, of Adcock Creative. She, her husband Jay, and their Philippines-based designer Jake create and maintain websites, with a primary focus on serving churches and retirement homes. Melanie credits Adcock Creative\u2019s success in part to her ability to easily communicate changes and updates across time zones, clients, and creators using smart mockups.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wproadmaps.com\/where-core-web-vitals-fit-in-your-seo-strategy-with-mike-gburski\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Where Core Web Vitals Fit in Your SEO Strategy with Mike Gburski - WP Roadmaps\" \/>\n<meta property=\"og:description\" content=\"A while back, I had the privilege of sitting down for a chat with Melanie Adcock, of Adcock Creative. She, her husband Jay, and their Philippines-based designer Jake create and maintain websites, with a primary focus on serving churches and retirement homes. 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