{"id":23489,"date":"2021-07-20T12:54:53","date_gmt":"2021-07-20T16:54:53","guid":{"rendered":"https:\/\/wproadmaps.com\/?p=23489"},"modified":"2023-06-18T13:17:52","modified_gmt":"2023-06-18T17:17:52","slug":"who-are-you-the-website-provider-title-conundrum","status":"publish","type":"post","link":"https:\/\/wproadmaps.com\/who-are-you-the-website-provider-title-conundrum\/","title":{"rendered":"Who Are You? The Website Provider Title Conundrum"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"23489\" class=\"elementor elementor-23489\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d9d22d2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d9d22d2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3161905\" data-id=\"3161905\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d15f39 elementor-widget elementor-widget-text-editor\" data-id=\"7d15f39\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Today we delve into the fundamental aspects of client acquisition that every web professional should grasp. The first step to a successful client acquisition strategy is understanding who you are in the web industry.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b62b28 elementor-widget elementor-widget-heading\" data-id=\"4b62b28\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Need to Identify Who You Are\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fcc4b1 elementor-widget elementor-widget-text-editor\" data-id=\"9fcc4b1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Recognizing who you are in your business is crucial. It plays an integral role in determining who you serve, your potential lead sources, and the channels you employ for lead generation. But how do you establish who you are? Well, typically, those involved in creating websites for others fall into two main categories:<\/p><ol><li><strong>Website Builders<\/strong>: These are the tech gurus who love nothing more than immersing themselves in the design and technical aspects of constructing a website. They thrive on the creative and developmental process but would rather not deal with any extraneous tasks. Their primary challenge lies in distinguishing their offerings in a saturated market, with price often being the primary competition factor.<\/li><li><strong>Solution Providers<\/strong>: These professionals go beyond merely building a website. They offer holistic digital marketing solutions to clients&#8217; problems, often encompassing a wider range of online presence strategies. Unlike website builders, solution providers can compete based on their unique ability to resolve multifaceted issues.<\/li><\/ol><p>Determining which category you fall into helps shape your strategy for finding new clients.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60c7a67 elementor-widget elementor-widget-video\" data-id=\"60c7a67\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/9n6S1TCznQU&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74ce90f elementor-widget elementor-widget-heading\" data-id=\"74ce90f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Finding New Clients\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c8506f elementor-widget elementor-widget-text-editor\" data-id=\"4c8506f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Depending on whether you identify as a website builder or a solution provider, you&#8217;ll have different avenues to explore for client acquisition:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1b0019a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1b0019a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9036fe7\" data-id=\"9036fe7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-87c17b1 elementor-widget elementor-widget-heading\" data-id=\"87c17b1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Website Builders\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f66628 elementor-widget elementor-widget-text-editor\" data-id=\"0f66628\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Website builders can consider methods such as:<\/p><ul><li><p><strong>Website Audits<\/strong>: Assessing a client&#8217;s current website for technical issues provides an opportunity to offer your expertise to rectify the problems.<\/p><\/li><li><p><strong>Technical Partnerships<\/strong>: Collaborating with marketing agencies that don&#8217;t offer website services or SEO experts who need a website builder on their team could provide a steady stream of work.<\/p><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b250f27 elementor-widget elementor-widget-heading\" data-id=\"b250f27\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Solution Providers<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-314d5da elementor-widget elementor-widget-text-editor\" data-id=\"314d5da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Solution providers have a broader spectrum of lead generation channels:<\/p><ul><li><p><strong>Speaking Engagements<\/strong>: Offering insights at local networking events or entrepreneurial programs can position you as an expert in your field.<\/p><\/li><li><p><strong>Trade Shows &amp; Networking Events<\/strong>: Participating in industry-relevant events could put you in front of potential clients.<\/p><\/li><li><p><strong>Content &amp; Video Marketing<\/strong>: Sharing your expertise via blog posts, social media posts, case studies, podcasts, or video content can draw potential clients to your services.<\/p><\/li><\/ul><p>The key is positioning yourself as a professional, adopting the right title such as &#8216;solution provider&#8217;, &#8216;digital agency&#8217;, &#8216;web development specialist&#8217;, &#8216;web advisor&#8217;, &#8216;project manager&#8217;, &#8216;business analyst&#8217;, or &#8216;website analyst&#8217; to set you apart. Avoid referring to yourself as a freelancer or developer, as these terms may not convey your value correctly to clients. Instead, focus on the results you can offer clients &#8211; things like increased traffic, more leads, better local presence, process improvement, and more.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43c92f0 elementor-widget elementor-widget-heading\" data-id=\"43c92f0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">In Conclusion<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57be8bc elementor-widget elementor-widget-text-editor\" data-id=\"57be8bc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Understanding who you are as a web professional is the first step to formulating a successful client acquisition strategy. Whether you identify as a website builder or solution provider will determine the methods you use to find new clients and how you position yourself in the industry.<\/p><p>Stay tuned for more insightful tips on client acquisition, and remember to always stay productive, strong, and never stop learning.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-ab0089d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ab0089d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7be9409\" data-id=\"7be9409\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-926adc6 elementor-widget elementor-widget-heading\" data-id=\"926adc6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Are ALL your projects getting done on time and within budget? If not, we got you!<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-a3fb1b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a3fb1b8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-049a6fe\" data-id=\"049a6fe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a82e29 elementor-widget elementor-widget-image\" data-id=\"3a82e29\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/wproadmaps.com\/joinus\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"167\" src=\"https:\/\/wproadmaps.com\/wp-content\/uploads\/2023\/03\/WPPMA-Logo-Main-600x167.png\" class=\"attachment-medium size-medium wp-image-23105\" alt=\"\" srcset=\"https:\/\/wproadmaps.com\/wp-content\/uploads\/2023\/03\/WPPMA-Logo-Main-600x167.png 600w, https:\/\/wproadmaps.com\/wp-content\/uploads\/2023\/03\/WPPMA-Logo-Main-1024x284.png 1024w, https:\/\/wproadmaps.com\/wp-content\/uploads\/2023\/03\/WPPMA-Logo-Main-768x213.png 768w, https:\/\/wproadmaps.com\/wp-content\/uploads\/2023\/03\/WPPMA-Logo-Main.png 1080w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a788934\" data-id=\"a788934\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-186cb15 elementor-widget elementor-widget-text-editor\" data-id=\"186cb15\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/wproadmaps.com\/joinus\/\" target=\"_blank\" rel=\"noopener\" data-wplink-edit=\"true\"><span style=\"text-decoration: underline;\"><strong>Join the WP Project Manager&#8217;s Academy<\/strong><\/span><\/a> &#8211; a FREE membership program where you can learn everything you need to know to consistently get your projects completed on time, within budget, with features that meet the client&#8217;s business requirements WITHOUT sacrificing profit.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-b7e36f0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b7e36f0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4b1a16f\" data-id=\"4b1a16f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c3657e7 elementor-widget elementor-widget-text-editor\" data-id=\"c3657e7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>You might also want to\u00a0<a href=\"https:\/\/www.facebook.com\/groups\/WordPressPM\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><strong>Join our Facebook Group<\/strong><\/span><\/a>\u00a0 where we have weekly live trainings on all things project and productivity management as well as a Friday chat session.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cc8991d\" data-id=\"cc8991d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a5a48ad elementor-widget elementor-widget-image\" data-id=\"a5a48ad\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.facebook.com\/groups\/WordPressPM\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"534\" src=\"https:\/\/wproadmaps.com\/wp-content\/uploads\/2023\/03\/Facebook-Group-Cover-1-1024x534.png\" class=\"attachment-large size-large wp-image-23106\" alt=\"\" srcset=\"https:\/\/wproadmaps.com\/wp-content\/uploads\/2023\/03\/Facebook-Group-Cover-1-1024x534.png 1024w, https:\/\/wproadmaps.com\/wp-content\/uploads\/2023\/03\/Facebook-Group-Cover-1-600x313.png 600w, https:\/\/wproadmaps.com\/wp-content\/uploads\/2023\/03\/Facebook-Group-Cover-1-768x401.png 768w, https:\/\/wproadmaps.com\/wp-content\/uploads\/2023\/03\/Facebook-Group-Cover-1-1536x802.png 1536w, https:\/\/wproadmaps.com\/wp-content\/uploads\/2023\/03\/Facebook-Group-Cover-1.png 1962w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Today we delve into the fundamental aspects of client acquisition that every web professional should grasp. The first step to a successful client acquisition strategy is understanding who you are in the web industry. The Need to Identify Who You Are Recognizing who you are in your business is crucial. It plays an integral role&#8230;<\/p>\n","protected":false},"author":2,"featured_media":23490,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[77],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Who Are You? The Website Provider Title Conundrum - WP Roadmaps<\/title>\n<meta name=\"description\" content=\"Recognizing who you are in your business is crucial. It plays an integral role in determining who you serve, your potential lead sources, and the channels you employ for lead generation. But how do you establish who you are? Well, typically, website providers fall into two main categories. Watch the video for more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wproadmaps.com\/who-are-you-the-website-provider-title-conundrum\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Who Are You? The Website Provider Title Conundrum - WP Roadmaps\" \/>\n<meta property=\"og:description\" content=\"Recognizing who you are in your business is crucial. It plays an integral role in determining who you serve, your potential lead sources, and the channels you employ for lead generation. But how do you establish who you are? Well, typically, website providers fall into two main categories. Watch the video for more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wproadmaps.com\/who-are-you-the-website-provider-title-conundrum\/\" \/>\n<meta property=\"og:site_name\" content=\"WP Roadmaps\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WProadmaps\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-20T16:54:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-18T17:17:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wproadmaps.com\/wp-content\/uploads\/2023\/06\/Episode-57-Thumbnail.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Beth Livingston\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@wproadmaps\" \/>\n<meta name=\"twitter:site\" content=\"@wproadmaps\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Beth Livingston\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/wproadmaps.com\/who-are-you-the-website-provider-title-conundrum\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/wproadmaps.com\/who-are-you-the-website-provider-title-conundrum\/\"},\"author\":{\"name\":\"Beth Livingston\",\"@id\":\"https:\/\/wproadmaps.com\/#\/schema\/person\/1bac4124dd63c40636a1e6929ddcdb44\"},\"headline\":\"Who Are You? 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